MSF’s new Safety Works statewide media campaign went live on July 19, 2021. The campaign focuses on making safety a priority for those Montana workers returning to the workplace.

The media strategy is a mix of traditional and social media. TV, radio, public radio, and print ads combined with connected TV, podcasts, banner ads, Facebook, and Instagram. The TV ad aired during the Olympics and will air during the Montana State and University of Montana football game season. The campaign runs July 19, 2021 – November 28, 2021.

In addition to the general audience Safety Works campaign, a young worker’s version was created. The media placement for this target audience is all social media.  The campaign airs July 19,2021 – October 24, 2021.

Both campaigns have a targeted call to action website landing page that consumers can visit for more information.  

View the TV ad